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Reciprocal Links – How important are they? In my opinion reciprocal links are second only to search engine listings as a way to get targeted traffic to ones site. Reciprocal links are links with other sites, which are generally related to the theme of the website. The concept is easy you link to site, and that sites webmaster returns the favour and links back to your web site. For some reason or another you always receive much more traffic from sites, then you give out.

This technique of traffic building is essential as well as its free, its simply a matter of contacting the correct webmasters and having the best links. However a complete blown ‘link-hunt’ can be time consuming but the benefits it may bring are huge. One of them are:

The visitors that can come from related websites are highly targeted and you have a far greater possibility of selling them your product or service, because they came for your site through a link over a related website you know they have an interest in your sites theme, otherwise they wouldn’t be over a site that is certainly linking for you and furthermore they definitely wouldn’t click through when they weren’t interested. So they are prime prospects for your products or services and on top of that you don’t must pay for any single one.

And it also will be worth telling you that it is very unlikely that once a web link is on someone’s site that it will likely be taken down. Because of this after a link is up, odds are it will likely be sending you free visitors because of its lifetime, free visitors = free sales = more profit.

Reciprocal linking is my personal favorite kind of marketing, despite the fact that an excellent Search Engine campaign will take in a lot more traffic than any number of links can. I say this because it’s perfect for sites only starting out as you have seen the visitors (AND SALES) coming in within days of contacting webmasters for links. Specifically if you can secure get a quote sacramento.

Also besides getting visitors from the linking site itself, more recently some major search engines like google are using the quantity of links to your site as an important factor in establishing a sites relevancy. The concept behind this is that the more links a web site has to more valuable it must be. Also this process of utilizing the amount of links being a relevancy factor helps the major search engines defeat gateway/doorway pages. Why would anyone link to ‘bare-bones’ keyword filled doorway page? – Simple answer – they wouldn’t. And the major search engines know this.

Google is easily the most prominent in the big boys to utilize this process, and it has brought me lots of targeted traffic to my hobby site. Hobby site? you may ask. Well you could be interested to see that I am also the webmaster of and ohfxct been for 2 years.

The final time I checked on Altavista I needed 169 sites linking to Irish Boxing, and I am ranked number 3 on Google for your key word ‘boxing news’ . I recieve about 25 – 40 visitors each day from Google for this search phrase alone.

Before Google introduced the quantity of links to your site being a relevancy factor I wasn’t even in the top 20, now however because I actually have numerous quality sites linking to Irish Boxing the googlebot feels I deserve position 3.

More search engine listings are likely to come around to this particular approach to ranking as Google has demonstrated featuring its tremendous growth that its a very effective method of establishing relevancy.

So hopefully you will notice why reciprocal linking is so important to any ‘serious’ webmasters. My Irish Boxing site gets about 150 visitors each day, not bad for a site without having a budget plus it’s a niche information site, and doesn’t have broad appealScience Articles, anyway most of them result from search engine listings but about 50-60 originate from links on other sites. Just Multiply them numbers by four to five for any site with mass appeal such as an Internet Marketing site and you can really begin to see the strength of developing links along with other sites.

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