We cannot stress enough the importance of a highly written press release. While you are writing your press release, keep your target audience in mind. Concurrently, remember that part of your audience will likely be an editor, reporter or journalist. This is very important as these are the individuals who if they like your story, will publish it providing you with another arm of exposure.
Be sure that the first paragraph of your own press release answers the important questions such as Who, What, When Where and Why. You might have one sentence never to loose the editor/journalist.
The information in your press release should be accurate, easily readable and to the point. A properly written press release fails to need to be a novel. Remember the point of a press release is always to entice your reader or journalist to make contact with you for additional information. You do not must educate your Companies entire life history. Actually, shorter press announcements (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists might be searching for a short informative bit of information to fill a spot within a magazine, paper or internet site. Maybe you have seen short snip-its in the side of the magazine, or on the side of the page on a website. Guess where information originates from.
A carefully written and informative press release will make sure to capture your eye area of journalists. Be sure you take your time, and edit your release carefully. Section 2 – Usually Do Not Embellish or Exaggerate Your Press Release Grammar. Since we know already a well written press release, with perfect timing provides you with the exposure everyone is looking and dreaming about.
Now you have written your press release, submitted it for distribution and are receiving telephone calls and emails about this, you are going to undoubtedly get some questions to be answered.
If your press release is written with embellishments, you will very quickly lose credibility. Remember, that the loss of credibility may also carry up to future press releases. Journalists will remember a source. They will remember an identity. They are going to remember a website. If you leave a bad taste in their mouth, they will likely remember this experience. What this means is the next time you submit a press release, which might be accurate the next time around, is definitely not considered with a journalist that remembers you as somebody that will embellish a story. Do not embellish or exaggerate your press release.
Make sure if you are using facts and figures to improve your story, that you provide sources of these numbers where you could. The reason for this is simple. It adds credibility. Should you publish figures or information, although the information and facts are accurate, people may go with all the theory “it should be to great to be real”. Again, although completely innocent, can result in appear stretching the facts. And again, this may result in your press release possibly being overlooked in the future.
If the information is true, and also you cannot support it, if at all possible go conservative and let them know whenever they contact you. This might not really be possible, but bear in mind, you may not want to turn a journalist/editor off.
Section 3 – Grammar Please ensure your press release has been read, edited and re-read before submission. A poorly written press release will be a really quick turn off for any journalist or editor. A poorly written press release can also be a poor reflection for virtually any Company.
In so doing, you will be able to capture any grammatical errors. Although some of the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically reduce the chance for error.
Print your press release. By printing your press release and reading a paper copy, you will probably catch any errors. This is effective for press announcements that could be a little on the longer side.
Perhaps have a coworker or friend take a look at press release. Sometimes another set of eyes may catch a mistake. While you might have read and re-read your projects, sometimes when you find yourself extremely focused, you may tune an error out.
Delay until the morning and re-read your press release. You would not believe exactly what a difference an evening of sleep are capable of doing for you personally when you are writing. As soon as your bright and fresh, re-read your press release to make sure that it is actually just how you desire it.
If everything reads well there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is currently working with a number of editors to be able to provide you with the writing service or editing service to your press release. Even if this feature is not really currently available, our company is focusing on this for you.
Section 4 – How Many Times Should You Submit Your Press Release? At 24-7 Press Release Newswire we provide various kinds of press release distribution ranging from basic to professional. Our professional press release distribution is under our Mass Media Distribution program and includes press news distribution to your pool of approximately 80,000 journalists, 4000 websites, opt in journalists that request news to be sent directly to their inbox and of course relevant trade publications. Major internet sites and trade publications include such locations as Yahoo Finance News, MSNBC, The Brand New York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution is also delivered to opt in feed subscribers that subscribe to pull our headlines for content on the web sites. When our headlines are updated, their headlines will also be updated. Point about this wonderful press distribution is attributed to our partnership with PR Newswire.
Given that we have now wowed you with what type of press release distribution we are designed for, we must notify you that a poorly written press release will get virtually no pickup. This means that even though some places may actually publish your press release (not many places though), if it is poorly written, it will likely be immediately disregarded. This signifies that journalists will view it and disregard it. They will also, more than likely disregard future pr releases from your same source/Company.
Section 5 – How Frequently Should You Submit Your Press Release? We now have this inquiry motivated to us often now made our minds up to finally include this bit of information within our Press Release Writing Tips section.
So, just how often should you submit your press release? Guideline is once to twice per month. However, unless you possess news worth mentioning, then every month is an excellent guideline.
Many Companies undergo changes. Management changes, product changes, service changes or any other changes. To not have something to write about, in many companies will be rare. Do you have a hot new service you are now providing? Do you have a new service you plan to offer you coming in the future that you would want to inform the general public of? Do you possess some new widget whlexk you might be importing that no one else has? Are you currently hiring newer executive from a Fortune 500 Company that can add an focal point in your business? These are simply a couple of ideas to bear in mind.
Some of our customers have discovered using a mixture of our Mass Media Distribution press distribution type every month, along with a lower level of distribution at a second time inside the same month to work well on their behalf.