Astrology is a meme, and it’s growing in that blooming, unfurling way that memes do. On social networking, astrologers and astrology meme machines amass tens or hundreds of thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, kinds of french-fried potatoes. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed articles flourish.
This isn’t the initial moment โหราศาสตร์ยูเรเนียน had and it won’t function as the last. The practice has been around in different forms for centuries. Recently, the New Age movement in the 1960s and ’70s was included with a heaping helping from the zodiac. (Some also refer to the brand new Age because the “Age of Aquarius”-the 2,000-year period right after the Earth is said to go into the Aquarius sign.)
In the decades in between the New Age boom now, while astrology certainly didn’t disappear-you could still regularly find horoscopes in the back pages of magazines-it “went back to being a little more inside the background,” says Chani Nicholas, an astrologer located in Los Angeles. “Then there’s something that’s happened within the last 5 years that’s given it an edginess, a relevance for this time and place, which it hasn’t had for a good 35 years. Millennials took it and run by using it.”
Many people I spoke to for this piece said they had a sense the stigma connected to astrology, although it still exists, had receded as the practice has grabbed a foothold in online culture, specifically for young people.
“Over the last 2 yrs, we’ve really seen a reframing of New Age practices, greatly aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for the site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief in the Cut, says a normal horoscope post on the site got 150 percent more visitors in 2017 than the year before.
In certain ways, astrology is perfectly suited for the web age. There’s a minimal barrier to entry, and nearly endless depths to plumb if you think like falling down a Google research hole. The availability of more in-depth information online has given this cultural wave of astrology a certain erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A fast primer: Astrology is not really a science; there’s no evidence that one’s zodiac sign actually correlates to personality. But the system has its own sort of logic. Astrology ascribes meaning to the placement of molzct sun, the moon, as well as the planets within 12 sections of the sky-indications of the zodiac. You likely know your sun sign, the most famous zodiac sign, even though you’re no astrology buff. It’s based upon where sun was on your own birthday. However the placement of the moon and all the other planets at the time and location of your own birth adds additional shades to the picture of yourself painted by the “birth chart.”
“The kids today along with their memes are just like an ideal context for astrology.” What โหราศาสตร์ยูเรเนียน are supposed to do is offer you information regarding what the planets are going to do today, and in the future, and exactly how all that affects each sign. “Think in the planets as a cocktail party,” explains Susan Miller, the favorite astrologer who founded the Astrology Zone website. “You could have three people talking together, two may be over inside the corner arguing, Venus and Mars might be kissing one another. I need to make feeling of those conversations that are happening every month to suit your needs.”